The W.H.Y. Map

The W.H.Y. Map

Start with inside and move out!   Start your journey with WHY. You’ll sit down with Your very own W.H.Y. map TM and start to discover your organizations purpose,  and reason for being.  It’s only then, that you’ll be able to explore the How and What.  Starting with WHY allows you to build an organization based on your purpose and beliefs.  Starting with Why gives clarity, consistency and discipline to your work.  Everyone has started something in their lives….but, the successful ones have known “why” they are doing what they are doing. Their cause is bigger than the product, their reason inspires others to join in, and they change the world for the better.  Their performance and their products/services all are aligned with the WHY.   Southwest Airlines, Apple Computer, Zappos all started with very powerful WHY’s.  They knew implicitly and explicitly what their purpose was, what they wanted their company to do, be, stand for,  and they were able to communicate it in such a way to create followers. This didn’t happen overnight, it took time for these companies to attract, grow, and move others to follow.  Their followers adopted their Why for their own because it Inspired us, it moved us.  Remember the “Grateful Dead”?  They never had a Top 10 hit, but they had lots of followers, that loved them, that went to their concerts, that bought their records….they adopted their WHY….because it was well communicated, not fuzzy.  It was a why that other’s believed in, could embrace,  and would connect with.

Coaching Process:

  • Through W.H.Y. map™, you and your team will start with WHY and then move to HOW and then WHAT.
  • Throughout the coaching, you’ll be able to explore, discuss, engage in conversation that will lead to some amazing results.
  • Your coach will guide the process in one hour segments or longer, depending upon your schedules, logistical issues, and timing.  Your W.H.Y. map™ will provide the prompts and questions needed to stimulate ideas, edgecraft thinking, and thought-provoking discussions.
  • Start with WHY.  WHY pulls How and What.  HOW’S are your values or principles that guide How to bring your cause to life.  How we do things manifests in the systems and processes within an organization and the culture. Understanding HOW gives you greater ability to hire people or find partners who will naturally thrive when working with you.  A WHY is just a belief.  HOW’s are the actions you take to realize that belief.
  • WHAT’S are the results of those actions – everything you say and do:  your products, services, marketing, PR, culture and whom you hire. Your products, what you produce, are a direct outcome of your actions, the How you do it, and the Why you do it drives the How and What.
  • Clarity, Discipline and Consistency are the key.  We’ll work with you and your time to strive for Clear understanding,  Balance between the 3 components,  and Consistency of the message.  But, we’ll first start with WHY.

W.H.Y. map ™ is just a tool.  But, with effort, motivation, and commitment we’ll help you uncover your profound and powerful WHY that will pull your HOW, and produce your WHAT….It’s Golden!

Administrative Details:

  • The W.H.Y. map™ Coaching process is a minimum of 3 hours.
  • We can break up the 3 hours into 3 – 1 hour sessions.
  • Coaching can be one-on-one, or business team.  (Max. # of participants: 12 per session)
  • Coaching can be done in-person on a site of your choice or through web conference with iLinc.
  • Call Compass Consulting Team for pricing and an initial consultation.

OPTIONAL:

Turn your W.H.Y Map Coaching into a Web conference with Web Cam through the use of iLinc. Please Click here for more information about distance learning and synchronous training. Bring the training to you, but not the expense of travel.


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